Even more important to follow up in a weak economy

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Feel like your career is on life support? You are not alone. There is a cure.

I have been teaching you how to write approach letters. I have received the most reader response ever in my 15 months with the paper.

There are letters expressing interest with any employer when there is no job posting. This strategy is extremely effective because some statistics say that up to 90% of all employers are looking for good people, even in a weakened economy.

Elevator: Approach letters work because they take advantage of the hit factor. Advertisers know that it can take up to seven times for someone to see their ad before buying a product. Fortunately, to land great work it takes less. A letter is one hit. Followup is two. A meeting is three.

It’s just like seeing someone in the same elevator more than once. You start to warm up to them. IN this market, warm is very good. It builds trust.

Non HR: I love human resources, but this is a non-human resources strategy. Approach letters must be sent to the person that can make the final hiring decision. You must send your letter to a manager or director in the department in which you want to work. Tip: go to linkedin.com to find their name.

Ask: Ask you and shall receive. Companies hire entrepreneurs. Companies hire self driven people. After you send your letter, an employer will not call you. You must call them and ask for an interview.

Script: Use these words, word for word. Three to four days after sending your approach letter follow up with a phone call. Cal the manager only:

“Hello, it’s ____. I sent you a letter last week. I am quite interested in your company and department. The purpose of my call is to arrange a 10-15 minute meeting to discuss possible employment opportunities. Would Tuesday work or would Thursday be more convenient?”

PS: Never ask them if they read it. If they didn’t they feel stupid. This is bad. Assume they read it.

Next step: Call the three employers I asked you to send letters to. Email me with the results and I will print the most successful one.

Email your questions to: info@Dr-Career.com. Listen to Career FastTrack “Live” Mondays at 5.30 p.m. on CiTR 101.9 FM or online at citr.ca