Set yourself apart in the world of online applications
Question:
A lot of larger companies now only accept applications online through their “one-mold-fits-all” application system. In that case, how do you set yourself apart?
Answer:
There are three techniques you can apply right now that will ensure you stand out from the crowd.
Content is King
Great online marketers know that fancy websites don’t sell products.
Well written content sells and it is the same for your application. Strong accomplishment statements will ensure you shine.
Use strong verbs, include numbers and explain the actions you took to be successful.
Use keywords
This is a secret — don’t tell anyone.
At the end of your posted resume, type “Keywords:” and beside it list all the “must have” words from the job posting. When the computer does a search for keywords, you will get one hit for including them in your resume, another hit for having them in your cover letter, and a bonus hit for including them at the end.
The more hits the better.
Make a call
When you apply online, you must at the same time call the employer. Do not call Human Resources. HR always tell you to go online, which you have already done.
Call the manager of the department you want to work for and say this: “Hello marketing manager, my name is Mary, I am a marketing specialist with three years experience. The purpose of my call is to arrange a 10-15 minute appointment to discuss employment opportunities. Would Tuesday be convenient, or would Thursday work better?”
Do not refer to the job posting. If the manager asks if you applied online for the position say yes.
And then say you were also interested in meeting with them personally because you are excited about the opportunity. This technique works more often than you could imagine.
Worst case scenario: The manager hangs up and calls HR and asks them to interview you because of your initiative.
Next step:
Develop two accomplishment statements for each work and volunteer experience. Select the top five keywords from the job posting. Apply online. Then immediately call the manager and book a meeting. Seventy percent of employers do not have an HR strategy. Be their strategy by applying polite persistence.
Email your questions to: info@Dr-Career.com. Listen to Career FastTrack “Live” Mondays at 5.30 p.m. on CiTR 101.9 FM or online at citr.ca
In February 2008, the founder of MPLOYR and MPLOYR Express set out to create a free employment website like
Greg
Philippe is right! You hear a lot about calling managers and employers but only few actually does this. It’s quite nerve racking at first but once you do it, you’ll only get better…
You might even land a job on the spot because of your persistence.