Career branding put to the test

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Two weeks ago, we put out a call to our readers to draft a career-branding statement. The best entry would win one free hour of breakthrough coaching with myself.

Chris Toda is our proud winner and I would like to analyze her entry as a learning opportunity for you.

I have the ability to see the truth for what it is and my intuitive nature enables me to help others who may not even know their own reality. I am genuinely interested in helping my staff reach their goals and they know that I have their best interests in mind. I am passionate about motivation people and instilling some of the valuable life lessons that I learn early on in life, continually explaining that it is never too late to learn life lessons. I am a completely positive individual who is relentless on her path to instill “fun” into the workplace. They accept my quirky nature and some things I say get to be known as “Chrisoms.” They have expressed that they look forward to my weekly memo. Articles like the ones you write make their way into our workplace via me! -Chris Toda, Quality Control Supervisor, Vancouver Police Department

Structurally, her statement possesses the three critical components of a strong brand. She demonstrates authenticity, passion and dependability. Words like “genuinely interested,” “passionate,” “positive individual,” “relentless on her path” and “they look forward to her memos” all indicate her commitment to her career brand.

Most critically, notice how her brand demonstrate how they add value to her colleagues. It is clear that her statement is focused on the benefits she brings to others.

Of course, when your brand is centred on supporting your internal and external customers, you will as well.

As the saying goes “You get everything you want, if you just help other people get what they want.” The Vancouver Police Department is lucky to have such a great contributor in their organization.

NEXT STEP
Always remember: When you are developing your brand, focus on how your talents and gifts are adding value to other people’s lives.

Email your questions to: info@Dr-Career.com. Listen to Career FastTrack “Live” Mondays at 5.30 p.m. on CiTR 101.9 FM or online at citr.ca

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